To reflect technological and educational developments through updating the eLearning in Your School planning resource from to assist schools in further developing their eLearning policy. To address the ICT infrastructural requirements of schools through developing an ICT Equipment grant first tranche to be available for the school year , and continuing to improve broadband services to schools.
It contains no data nor computer programs and therefore cannot be hacked or crash. It merely allows content to be presented so that everybody can see it, no matter what system they have.
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And if people can share, they will. This turns traditional media thinking on its head. TV screens were of a certain size, newspapers and magazines were printed on paper with a specific quality. The new reality is that all content is an endless string of ones and zeros that are transmitted through fiber optic cable and radio frequencies to consumers who can view it on a variety of appliances in a multitude of contexts and settings.
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Brands, however, must maintain some consistency. In the new media reality, the message must transcend the media. Events, continuums , mashups and slices: We used to consume media as events.
Newspapers came out in the mornings and had certain headlines, TV shows kept their schedules and radio programming was dominated by the clock. Broadcasts are recorded by consumers digitally, to be shared and viewed at another time and even another place. Moreover, media is increasingly used for purposes the consumer dreams up, with little input from the creator. Media are sliced into ringtones and combined into mashups, then stored in new databases, transmitted through the Internet and displayed on the Web.
They become memes , mutating and spreading even as they continue to refer back to the original organism. The points above only tell part of the story. The full truth is actually much more complex and fraught with danger. However, the solution is as simple as it is timeless. The core media mission — to inform, entertain and inspire — has not changed.
Content, in whatever form, is still king. The real difference is that the relationship between speakers and listeners has become more genuine, with less intermediation. So the future of media lies not in complexity, but simplicity. While we must master the details of new technologies we must not lose sight of the timeless truths of human interaction.
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It is hopes and dreams that motivate people, not bits and bytes. Content is Gold. PS — I was an ex-pat in Japan for 8 years, and had a media related career there. Communication is like lever which drives the modern world, across every sphere of life, and the media, is the fulcrum, that connects, opines and influences society, through its evolution. Media no longer involves astronomical costs which led to centralized one-to-many dissemination of messages and content. Today, anyone with a computer and an internet connection has the potential of being a key media influencer and a mass media agenda-setter themselves.
The past generation has seen a blizzard of mind-boggling developments in communication, ranging from the World Wide Web and broadband, to ubiquitous cell phones that are quickly becoming high-powered wireless computers in their own right. Firms such as Google, Amazon, Craigslist, and Facebook have become iconic.
The change has been rapid as digital technologies remove the barriers associated to the traditional media.
The format, location, distance and time are no longer considerations, the transfer of content and information can be instantaneous and to anywhere in the world. Immersion in the digital world is now or soon to be a requirement for successful participation in society. This is the age of communication, and the current information revolution is dramatically increasing the potential for sharing information across the globe.
The information revolution we are witnessing today has been compared to the invention of moveable print in the fifteenth century or to the transition from an agrarian to an industrial society in the nineteenth century. Economic liberalization has concentrated ownership of the global media in the hands of a few large companies, but the communication environment in developing countries is changing nevertheless.
Technologies and media are becoming more appropriate for conditions in rural areas. Democratization, government deregulation policies and pluralism have encouraged the decentralization of information production away from central governments while horizontal, people-to-people processes are replacing vertical, traditional lines of communication. Participatory approaches have paved the way for community-based ownership and use of various communication media, for example rural radio. The field of Media and Communication is a relative young discipline; many of us have first-hand experience of its gestation and birth.
The study of media and mass communication has evolved steadily since the s. Changes in contemporary political systems, the cross-fertilization or conflict of different cultures, the development of social institutions and organizations, not to mention new information technologies, have influenced the development of the discipline significantly. The number of scholars in the field of Media and Communication Research has increased dramatically during the last decade, and some excellent research communities have been created. But, there are aspects that arouse some critical reflections — most of which concern whether and to what extent the work in our field raises relevant questions about the relations between media and society.
Today, the media industry has been punctuated by a very small number of very sharp and very important junctures. Media and Communication have been facing stiff challenges due to digitization and, in particular, due to the internet, which can be seen as the most important platform for convergence developments and as a driver of numerous changes in the communication and media industries. In the world of multilevel governance with private and public actors media landscapes and media cultures are undergoing fundamental and far-reaching metamorphoses.
Not to mention the ramifications of phenomena like ICT, media convergence and global media structures. We are witnessing the erosion of a previous communicational paradigm and the emergence of a new one. Such an emergence has implications for the economy, for our daily lives and for the balance of power that the media provides to political, economic and cultural actors of our societies. This communicational change might be witnessed in a series of events and transformation in practices and representations towards media and their role in society.
Examples are diverse and can be found in more visible trends as sharp falls in the sale of newspapers, the growing proliferation of P2P distribution of audiovisual content, the increasing presence of advertising on the Internet, or in the less visible as the role of social networks on the daily routines of citizens and organizations, the sometimes competing and occasionally symbiotic relationship between journalist and citizens on the coverage of events twittering in twitter or other micro-blogging sites, the appropriations of Open Access, Open Source and Open Science practices by scientists and the decommodification of media production for online sharing.
What exactly do we mean by new media and how has it changed the media environment? How has this in turn impacted upon different parts of the globe given the reality that power is not distributed equally amongst all nations who are at different levels of development? The main question is the gap between north and south. The gap between the rich and poor still prevails as a result of disparities in access to resources, knowledge and technology, especially in rural areas. But, the divide is also reproduced within virtually every country of the world and often reflects other gaps — those between income groups, the sexes and ethnic groups.
Believing that it is possible to empirically argue that the changes witnessed in communication go beyond a simple reconfiguring of the mass communication model, by adding the Internet to a set of practices and representations already present, I would like to argue that as the communicational model of the industrial model of development was we are now witnessing the building of a new Mass Communication with communicational model taking place under the informational model of development in our societies.
So we should consider that Networked Communication is slowly, but steadily, replacing Mass Communication and its communicational paradigms in our societies. Such replacement, of Mass Communication by Networked Communication, occurs with different nuances in the different cultural backgrounds and different media systems around the world, [ 1 - 6 ] but at the same time keeping in common a set of features that give it the consistency of argument that we are witnessing a global change in models of communication.
In the rapidly changing global environment, there is a need for a conceptual frame that takes account of the wide range of theories and explanations for developments in media and communication, which also encompasses drivers like globalization, individualization and the growing importance of the market economy as a reference system. We need to better understand how media and communication may be used, both as tools and as a way of articulating processes of development and social change, improving everyday lives and empowering people to influence their own lives and those of their fellow community members [ 7 ].
The communicational change results from the transformation of media consumption, that is, entertainment, communication and provision of news and information, but also knowledge creation in general, including the scientific dimension. Because the education system is based on the communication of the produced knowledge and, in turn, the scientific system depends on knowledge production, a change in the communication paradigm is also felt in the scientific dimension - therefore influencing also all society.
In this digital age it is easy to marginalize traditional media as radio, newspapers, journals and books, and fail to confront critical issues such as the lack of media freedom in many parts of the world, the rising global concentration of private media ownership, the absence of media legislation and the challenges facing public service media In a world where consumption is no longer entirely driven by media companies and begins to be shared by participants, through the availability of technology, this dimension of communicational change is also a change of cognitive character, that is, it also surfaces in tensions within the educational system, that is, through oppositions like: the face to face vs.
Instead of seeing the consequences of global mediation in purely dichotomic terms, as either homogenization or heterogenization, we start seeing both of them on different levels global, national, regional, urban, local and the struggles between and inside them. We recognize that social relationships are increasingly mediated and individuals in different locations within and between nations and states are connected to each other through media and communications.
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